WHAT IT IS: A long-lasting, do-it-all eye shadow that�s a stroke of genius�just swipe and go. This budge-proof formula stays put for 8 hours. WHO IT'S FOR: Women who want to get gorgeous eyes in one simple step. WHY IT'S DIFFERENT: Glides on lids tug-free and can be used to shade, define, smoke up and highlight eyes. Comes in subtle to eye-popping shades that last for up to 8 hours without creasing, flaking or fading (and it�s completely waterproof).